What Makes a Retail Tenant Mix Work in a Community Shopping Centre?
A strong community shopping centre is not built around space alone. It is built around relevance.
That is what makes tenant mix so critical. In South Africa, the most resilient community and convenience centres succeed not by chasing every retail category, but by reflecting how local consumers actually shop. They make everyday life easier — combining essentials, services, convenience and value in a way that gives people a genuine reason to return. The data backs this up: according to the Clur Shopping Centre Index, community and smaller centres achieved year-on-year trading density growth of 5.1% in early 2025 — the highest of any centre type, and well ahead of CPI.
Convenience Drives Frequency
The strongest community centres are woven into daily life. They are where people stop for groceries, collect essentials, do their banking, buy a quick meal, or shop for practical value-led items. That kind of retail is anchored in frequency — and frequency supports the health of the entire tenant mix.
Orion’s own market commentary has highlighted the resilience of neighbourhood centres built around convenience services, essential retail and everyday lifestyle offerings. This is not a trend — it is a structural reality. As Nashil Chotoki, Retail National Asset Manager at Redefine Properties, has noted: grocers alone contribute 64% of turnover growth in well-run retail portfolios, which is why leading property funds are actively increasing their exposure to essential retail categories. (See: Property Wheel, December 2024)
A Tenant Mix Must Reflect the Catchment
No two communities shop in exactly the same way. A successful tenant mix starts with understanding the surrounding area: who lives there, how they travel, what they buy often, and what services they need close to home.
Belinda Clur, Managing Director of Clur International — whose index tracks performance across more than 5.4 million square metres of retail space in South Africa and Namibia — has emphasised that smaller centres have become the dominant growth segment, precisely because they serve defined communities rather than trying to be everything to everyone. Value-led retailers that adapt their product mix to local demographics consistently outperform those that apply a uniform national formula. (See: REI, March 2025)
Essentials Matter More Than Image
Fashion has a role in any shopping centre, but fashion alone is rarely enough to sustain a community retail environment. In today’s market, essential categories remain critical. Food, basic household shopping, banking, pharmacy, value retail and quick-service food all deepen convenience and encourage repeat visits.
South African retail data continues to show that consumers are prioritising value, convenience and necessity. The categories performing best are those tied to non-discretionary spending — and community centres that anchor around these categories are demonstrating both stability and growth. Retail trade sales in South Africa rose 3.7% in Q2 2025 compared to the same period in 2024, with value-led formats driving much of that momentum.
Key essential categories that strengthen a community centre’s tenant mix:
- Food retail and grocery anchors
- Banking, ATMs and financial services
- Pharmacy and health services
- Value general merchandise and household goods
- Quick-service and takeaway food operators
Services Make Centres More Useful
A shopping centre becomes significantly stronger when it allows shoppers to complete multiple tasks in a single visit. Banking, ATMs, telecoms, health services and other practical uses help embed the centre in everyday routine — and that added utility is a major reason why community centres can remain relevant even in a pressured consumer environment.
Redefine Properties’ research confirms that consumers still deeply value in-person shopping, especially at one-stop centres that provide access to everything in one location. (See: SA REIT Association, 2024)
Food Increases Dwell Time and Habit
Quick-service restaurants, takeaway options and small food operators can play an outsized role in community centres. They support dwell time, add convenience, and often encourage linked trips with other retailers. They are not a lifestyle extra — in many centres, they are part of the practical appeal.
New value-oriented entrants are reinforcing this trend. Brands entering the South African market with a mall-first strategy are deliberately placing themselves in high-traffic centres to drive repeat visits and longer dwell times — metrics that benefit the entire centre, not just the food operator.
Value-Led Retail Remains a Key Driver
Consumers are still spending carefully, and centres that support value-conscious shopping are often better positioned to hold footfall. The Clur Shopping Centre Index for 2024 showed that community and smaller centres achieved the highest year-on-year rental growth at 5.0% — outperforming both CPI and super-regional malls — while the rent-to-sales ratio across all centres held at its lowest level in five years, indicating a healthy and sustainable trading environment.
JLL’s South Africa Investment Review 2024/2025 further confirms that local convenience centres were the most actively traded shopping centre format in 2024, reflecting sustained investor confidence in the community retail segment.
The Orion Perspective
For Orion Real Estate, this topic is especially relevant because retail performance is not only about leasing space — it is about curating a centre that serves its community well. The right tenant mix supports traffic, relevance and resilience over the long term. It creates an environment where anchors, services, food and value-led retailers work together rather than compete in isolation.
Community shopping centres that are thoughtfully leased — with a clear understanding of their catchment, and a commitment to everyday convenience — are proving to be among the most resilient assets in the South African retail property landscape. That is a principle that shapes how Orion approaches every retail opportunity.
Learn more about Orion Real Estate’s retail portfolio: orionrealestate.co.za